Terms & Conditions

To alert about blaming rape victims, we put fake responsibility terms on fashion e-commerces.

One in three Brazilians agrees that a woman who wears provocative clothing can't complain if she gets raped*. São Paulo’s Public Prosecutor Office wanted to call the public's attention to this outrageous affirmation.

*Datafolha Survey, September 2016.

We showed rape has nothing to do with what a woman wears.

#IDisagree was the theme of two Carnival blocks, the most famous Brazilian celebration when sexual abuse cases increase considerably.

• 20% of people interacted with the fake term.

• 8x more fans in only a week.

• 6+ brands spontaneously joined the cause.